Syracuse TV Risers Website Case Study

Company Name: Syracuse TV Risers  
Industry: Home and Office Furniture  
Location: Cicero, NY  

Project Brief

Objective:  
Syracuse TV Risers needed a modern, user-friendly website to support their growing business. The website’s goal was to showcase their product range, provide detailed information on customization options, and streamline the purchasing process; as well as shift sales from Amazon. Additionally, the website should reflect the brand’s focus on quality and innovation.

 

Target Audience:  
  - Homeowners looking to improve their home entertainment setup
  - Office managers seeking to optimize workspace ergonomics
  - Interior designers and home improvement professionals
  - Tech enthusiasts interested in custom solutions

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Design Strategy

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1. Concept Development

The design strategy focused on creating a sleek and modern website that reflects the quality and innovation of Syracuse TV Risers’ products. The website needed to be visually appealing, easy to navigate, and optimized for both desktop and mobile users. The concept emphasized clean design, high-quality imagery, and an intuitive user experience.

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2. Visual Style

  - Color Palette: A sophisticated palette of turquoise, browns, and accents of gold to convey professionalism and modernity, with contrasting elements to highlight key features.
  - Typography: Clean, modern fonts to ensure readability and complement the sleek design.
  - Imagery: High-resolution images of TV risers in various settings, showcasing their design and functionality. Include lifestyle images to help customers visualize the products in real-life scenarios.

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3. Design Elements

  - Homepage: Features a striking hero image of the TV risers, an overview of the company’s mission, and clear calls-to-action (CTAs) for exploring products and requesting custom designs.
  - Product Pages: Detailed descriptions of each product, including customization options, high-quality images, and customer reviews.
  - Reviews Page: Contains a list of reviews from happy customers.
  - Q&A Page: Various common questions from customers.

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Execution

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1. Homepage Design

  - Hero Section: Large, engaging hero image with a headline like “Quality Entertainment Center for an amazing home theater viewing experience!” and a brief tagline about the company’s commitment to quality.
  - Call-to-Action: Prominent buttons for “Shop Now,” “Request a Custom Design,” and “Learn More” to drive user engagement.

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2. Product Pages

  - Product Details: Comprehensive information about each TV riser, including dimensions, materials, and customization options. Include high-resolution images from multiple angles and in different settings.
  - Customization Options: Interactive elements allowing users to select colors, materials, and sizes.

3. Reviews Page

  - Customer Reviews: Section for user testimonials and reviews to build trust and credibility.

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4. Q&A Page

  - Dedicated to frequently asked questions from customers.

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Performance Metrics

  - Website Traffic: Track the increase in site visits and user engagement metrics, such as time spent on the site and pages per session.
  - Conversion Rate: Monitor the number of users who make a purchase or request a custom design through the site.
  - User Feedback: Collect feedback through surveys or direct user comments to gauge satisfaction with the website’s usability and design.
  - Mobile vs. Desktop Usage: Analyze traffic sources to ensure that the mobile experience is optimized and effective.

 

Results

  - Increased Traffic: The new website design led to a 200% increase in overall sales within the first six months of launch.
  - Higher Engagement: Average time spent on the site increased by 30%, with users exploring more pages per session.
  - Conversion Improvement: The conversion rate for product purchases and custom design requests more than doubled
  - Positive Feedback: Users appreciated the clean design, easy navigation, and high-quality product imagery. Feedback highlighted improved usability and a more professional online presence.

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Conclusion

The website design for Syracuse TV Risers successfully enhanced the company’s online presence and contributed to its growth. By focusing on a modern, user-friendly design and clear presentation of products, the website effectively showcased the company’s offerings and improved user engagement and conversions.

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Future Recommendations:

  - Content Marketing: Integrate a blog or resource center with articles on home entertainment setup, tips for choosing TV risers, and industry trends to attract and engage visitors.
  - SEO Optimization: Continuously update and optimize the site for search engines to improve visibility and drive more organic traffic.
  - Social Proof: Feature case studies or success stories from satisfied customers to further build credibility and trust.